Ok my shop is not really "new" (it has existed 2+ years) but for the first time I've made it into a REAL SHOP. TA DA!
By real, I mean that all my products "fit together" and they also "look good together". This is what they call a cohesive shop (brilliant!). Like many shop start-ups, I just wanted a shop so I threw together products that I thought were awesome in some way. The problem is that is stayed "that way" for over TWO YEARS. About one year ago I realized I was avoiding adding new products (that were made) because I knew the shop was ugly and needed work. #lifefail
Then last January, the Etsy newsletter included the article How To Create A Cohesive Shop. Bingo. This was exactly what I knew my shop needed. Life was plenty busy (always) and again this was put on the back burner. Fast forward another 6 months.
It was time. It was work. In the last three weeks I've worked an additional 40+ hours on this project. Oy vey! So here are resources I think are particularly helpful (just in case you are also crazy).
The Etsy Seller Handbook — General overview and easy to navigate for answers.
Creating A Cohesive Shop — Life changing!
Indie Biz Advice — Bonnie makes everything so accessible and achievable. This is easy to look over and pinpoint useful information.
Pitching to Bloggers — Excited to be SO close to this step!
Basic steps I recommend: Creating products you love (I could talk forever about my rocky road "getting this"), develop a strong brand that reflects your products, and create product images that are consistent and easy to replicate. Then put all this together in your shop and make a stellar about page like this:
I know I keep gushing about Bonnie's work but how pretty is that?! And her new shop is also gorgeous. So glad she got all this done just in time for me to use her as a great example ;)
Bottom line is love what you make, love how it looks, and make sure those two ideas compliment each other. Did I mention Etsy shops are a lot of work? I don't know that I'll ever "get paid" for all that time spent, but in the end I have something I'm really proud of and can now move forward with easier updates.
Now, there is still plenty of work to do for my shop. Proofing all listings (I'm terrible at typos), pricing review, a more engaging about page, and then on to promotions & advertising! It is a long road, but I am well on my way.
Any readers that are shop owners? Do you have other tips to share and/or needing a shop facelift like I was?